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Summer 2013 Newsletter

inHARMONY The Summer Edition 2013

More than a facelift.

As a parent with adolescent children I'm constantly reminded of the marketing juggernauts that drive the fashion, sports and entertainment industries.
On a recent trip to America I was dragged into an Abercrombie & Fitch retail store. Abercrombie & Fitch is synonymous with casualwear and differentiates its brand through a unique in-store experience which taps into all five senses and aims to transport the consumer into an atmosphere that is authentic to each sub-brand: with dim lighting and spotlights reminiscent of a nightclub, model-like sales assistants, loud energetic music and the brand's signature scent pervading the air, Abercrombie & Fitch creates a lively, charged store atmosphere.


The experience left me pondering the shift from rational to experiential retailing that is tapping into a retail consumer's hedonic motivations.
The good news is that I survived the cacophony of sound and my eyesight returned to normal a few hours later, the bad news is that my wallet was considerably lighter in US currency.

I'm pleased to announce that we will be introducing a number of new hardware and software services that will be invaluable to all our customers. The focus will be on mitigating business risk and saving time. One important area covered in this newsletter is the Harmony server end of lifecycle. We urge all our customers to be vigilant and purchase a new Harmony server if your existing server is long in the tooth. I know our account managers have been contacting those customers most at risk. The new services will include, Preventative Maintenance, Disaster Recovery, Backups, and Harmony house-keeping duties, such as End of Month and Archiving.

We will be sending all our customers marketing material covering all the above mentioned services so please take the time to read them and call your account manager to discuss them in greater detail.

We recognise that business complexity is growing and competition is intense so our focus is to help you maintain your competitive position. We are always a phone call away. Enjoy the Summer 2013 edition of the inHARMONY newsletter.

Click on the link below to read the full edition.