News

10.06.2015 | Acquisition of FBS
28.02.2014 | Summer 2014 Newsletter
11.12.2013 | Spring 2013 Newsletter
19.09.2013 | Winter 2013 Newsletter
21.05.2013 | Autumn 2013 Newsletter
07.03.2013 | Summer 2013 Newsletter
23.10.2012 | Spring 2012 Newsletter
20.07.2012 | Winter 2012 Newsletter
22.03.2012 | Autumn 2012 Newsletter
16.03.2012 | Summer 2011 Newsletter
view all news

Autumn 2013 Newsletter

It is alleged that in 1943, Thomas Watson the chairman of IBM boldly claimed "I think there is a world market for maybe five computers". I personally own four so I'm curious who owns the fifth.

Today, we can laugh about how wildly incorrect that seventy year old prognostication turned out to be, from the purview of history. In fairness to Thomas Watson he was in fact talking about very expensive computing technology only affordable by governments.

Even Bill Gates' vision of a computer in every home some forty years after Watson is modest by today's standards.

The integrated circuit that can accommodate several billion transistors and other electronic components in an area smaller than a fingernail has revolutionised and reshaped our thinking on the use of technology.

We can certainly thank the power of computing for the avalanche of emails that bombard our inboxes daily. At last count 145 billion emails are circulated daily. About 500 thousand emails every time you blink. Almost one third of the world's population, approximately 2.2 billion people are email users. When I was a child, the title millionaire was an extravagance few people could lay claim to hold. Today our bytes and our wealth are measured in billions.

There have been a number of interesting new developments at FBS over the past few months, including teaming up with Experion QAS to ensure the accuracy of the emails populating the customer database.

We have an interesting article on JAM Payment integration with WinPOS. Jam Payments allows a customer to purchase finance on the spot whilst being able to take the items they purchased home.

FBS now provides integrated online marketing solutions. With Australian online retail expenditure set to reach $27 billion by 2016 (and $5.4 billion in New Zealand) there is a compelling argument for us to provide these services to our customers. We have spent an enormous amount of time and energy strengthening our online services through strategic recruitment and partnerships. We now offer website design, development and hosting, search engine optimisation, pay per click management and media buying, as well as social media communication and advertising.